Click on the thumbnails to view a selection of
past and present projects, spanning a multitude of business sectors, marketing
disciplines and media mixes.
Adidas / London 2012 Olympic Experiental Campaign
Media: In store
Brief: Create a four year experience around the London adidas flagship store to excite people about 2012.
Solution: From Handover Day in 2008 the adidas store became THE place to show support for the London Olympics.
Execution: Be part of 2012. Come in-store, have your photo taken and see it turned instantly into an adidas poster on interactive window displays in-store and on Oxford Street - automatically activated by an RFID chip embedded in your membership card. Another poster adds your photo to proud 2012 supporters so far.
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Toyota Auris
Media: Posters
Brief: Pre-launch teaser campaign (without showing the car) based on its superlative interior design.
Idea: Interior designed for good carma.
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Joshi's Kitchen
Media: Posters / press / flyers / direct mail / packaging / corporate identity / sales promotion / launch event.
Brief: Create from scratch a modern Indian food brand around the name 'Joshi's Kitchen'.
Idea: The invention of the eccentric Mr. Joshi, whose aim is to spread 'true curry enlightenment' across the globe by comically extolling the product benefits.
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Barclays
Media: Posters / In-branch POS / leaflets / Web banners.
Brief: To encourage the sale of savings and investment products in a volatile market.
Idea: To introduce the concept of 'lazy money' by reminding people how hard they work and suggesting their money might not be doing likewise.
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Holiday Inn
Media: Posters / press across Europe, Middle East & Africa
Brief: Highlight the four 'Hallmarks' of Holiday Inn service in a stylish aspirational way that translates across three continents.
Idea: Fresh, clean, iconic visual representations of the Holiday Inn's great service promise.
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Cadburys Dairy Milk
Media: Posters / TV
Brief: Think chocolate, think Cadburys Dairy Milk.
Idea: A campaign of inherently chocolatey moments that are unmsitakeably Cadburys.
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lastminute.com
Media: Posters / direct mail / online
Brief: Make lastminute's low-cost city breaks glamorous.
Idea: Citybreaks sold as catwalks upon which to parade fashionable outfits.
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Virgin Holidays
Media: Posters / press / door drops
Brief: Give Virgin Holidays ownership of the benefits of a great holiday.
Idea: Using old passport photos we comically tell people to 'Feel like your old self' with a Virgin Holiday.
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Rolling Rock
Media: Pan-European TV
Brief: Create a 60 second ad to run on MTV that gives the brand personality and uses its Old Latrobe heritage.
Idea: A quirky, fantasy production line set in the brand's home town of Old Latrobe USA.
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Nestlé Hippo Stawberry Mousse
Media: Pan-European TV
Brief: Make Hippo Strawberry Mousse fun!
Idea: A cute cartoon demo of Hippo Strawberry Mousse in the format of a kid's silly joke
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Oriental Express
Media: Posters / press / TV
Brief: Demonstrate how easy it is to enjoy Oriental Express chinese-style ready meals in a fun, modern way.
Idea: The creation of a comically aggressive Chinese character, who demonstrates how easy it is to make delicious Chinese food by humourously berating the consumer's laziness and ineptitude.
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Pantene
Media: TV / Sponsorship / Posters
Brief: Make it easy for people to differentiate between the different Pantene Style product ranges on shelf.
Idea: Simple, visual, colour co-ordinated clothing analogies for each Pantene Style range.
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Olay Total Effects Serum
Media: Radio
Brief: Tell people they can get £5 off Olay's Total Effects Serum at Boots and Superdrug stores for a limited period.
Idea: A love-lorn musician's song to a beautiful woman he spied in Boots / Superdrug buying Total Effects.
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Save The Childern
Media: DM / Web
Brief: Create a retention campaign that makes people who have signed up to make monthly contributions feel good about supporting Save The Children.
Idea: Thank you from a Save The Children Supporter. Thank you cards designed by children and sent via direct mail and email that can be re-used and sent to thank someone else for something.
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Flagstone
Media: Press / POS / SP
Brief: Highlight the eccentrically named wines in the Flagstone range and create an intelligent integrated campaign around the endline 'Trust your taste'.
Idea: Fanciful stories centred around Flagstone wines' strange names. Promotional idea encouraging people to write their own eccentric tasting notes and win a case.
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Constellation Wines / The New Masters
Media: Press / POS / SP
Brief: Create an integrated campaign around eleven different new wine makers from the new world.
Idea: The New Masters. Each ad is a celebration of a particular winemaker, showing the new world has taken over the old in terms of winemaking prowess.
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UBS Verbier Festival Orchestra
Media: Posters / press / flyers / concert programmes / brochures / press packs / CDs / special events / eBoards / web banners /corporate stationary / brand guidelines
Brief: Position the UBS VFO as the world's premier training orchestra through brand re-design and international multi-media marketing campaign.
Idea: Vibrant re-design of all materials using the musicians to communicate the passion, energy, excellence and international stature of the Orchestra.
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Virgin Atlantic
Media: Video Podcast / In-flight
Brief: Produce & direct stills for Virgin Atlantic's downloadable destination video podcasts and in-flight entertainment system.
Idea: Modern, 'off the hip' reportage-style live action footage cut together with location photography, adding spontaneity and flavour.
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Tequila\ London
Media: DVD Showreel / Viral MPEG
Brief: Show clients how Tequila advertising makes brands famous.
Idea: The entire agency lip-synching to the track 'Fame' whilst holding up facts and figures that demonstrate Tequila's successes eg. increases in clients' market share, ROI, awards etc.
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Summer Sundae Weekender
Media: Poster / Press / Flyers / Web / POS
Brief: Re-brand Summer Sundae Weekender with an integrated campaign based on its musical credentials.
Idea: A musical treat. A sweet graphical identity that doubles as ice-cream sundae and musical festival.
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Misc. Online
Further examples of online work - from websites to rich media banners.
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Royal Enfield Motorcycles
Media: Press.
Brief: Raise the profile of Royal Enfield, yet manage the modern bike buyer's expectations. (50's technology requires loving care!) Make Royal Enfield owners feel special.
Idea: We don't sell them to just anyone.
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